INTELISWAB
InteliSwab is an antigen test to detect SARS-CoV-2 and its variants, and is one of the easiest to use that is publicly available on the market.
There was a two-pronged approach to target businesses and consumers at the outset of the campaign, using illustrations and dynamic visuals in localized indoor advertising to convey ease of access and use. Efforts were expanded and updated with photographic imagery once vaccines became widely available and in-person events and gatherings resumed.
